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Litho - Krome Company
A New Beginning
( 1954 - 1978 )
1955 Litho - Krome enters the greeting card industry supplying color separations and proofs for American Greetings, Gibson, Rustcraft, and Hallmark Cards.
1957 Litho - Krome produced a group of Christmas card designs from color photography by Victor Keppler.
1959 Litho - Krome was accepted for federal registration in the United States Patent Office.
1960 Tom Morgan introduced the “Litho - Krome Black” at the convention of the National Association of Printers and Lithographers, ( NAPL ).
1962 Ken West of Hallmark Cards introduced the six color system at Litho - Krome.
1964 After years of doing business for 4 different greeting card companies, Litho - Krome made the decision to print exclusively for Hallmark Cards. “A decision we never regretted” (Tom Morgan).
1964 In recognition of his outstanding contributions to the NAPL and the Graphic arts industry, Tom Morgan was presented with the NAPL’s highest honor, “The Walter Soderstrom Award”.
1964 Litho - Krome purchased their first 60” press to print greeting cards for Hallmark.
1966 Litho - Krome expanded again by acquiring 3 adjacent buildings.
1967 Hallmark volume grew to 25% of Litho - Krome’s total revenue.
1968 Litho - Krome purchased their first bronzing press.
1972 Litho - Krome implemented the use of the DuPont Cromalin Proofing system, eliminating the need for costly press proofs.
1973 Litho - Krome purchased their first color scanner.
1975 Hallmark volume grew to represent nearly 50% of Litho - Krome’s total revenue.
1977 Tom Morgan invented the Color Analyzer, which Hallmark purchased for their exclusive use.
1977 Hallmark approached Tom Morgan about purchasing Litho - Krome. |
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